Manual recording of customer visits.
Individual communication through back and forth phone calls.
Approx Rs. 180,000 were being claimed by 190 marketing officers as TA and DA Expenses .
Marketing Officers had to visit local offices for attendance and to receive any notices .
There was no centralized data for customers, visits made, distance travelled and orders obtained .
Implemented Marketing Force Product in both Mobile App and Web versions .
Master data maintenance of Dealer and user data .
Tracking of physical location of marketing field staff through GPS.
Offline/Online reports to Head of Marketing department for quick health check .
Manager can view customer visits made by sales team .
Marketing officer's visits are automatically recorded and he need not submmit TA, DA bills .
Management can track the movement of marketing officers through GPS.
Manager can contact his team members at a time.
Manager can send bulk or individual messages to his team members through mobile app.