MAHA CEMENT

Nature of Business

One of the prominent Cement manufacturer in south India.Production capacity of 1000000 Tonnes.Network of more than 5000 cement dealers.Marketing team field staff strength: 250.

Challenges

  • Manual recording of customer visits.

  • Individual communication through back and forth phone calls.

  • Approx Rs. 180,000 were being claimed by 190 marketing officers as TA and DA Expenses .

  • Marketing Officers had to visit local offices for attendance and to receive any notices .

  • There was no centralized data for customers, visits made, distance travelled and orders obtained .

Solution

  • Implemented Marketing Force Product in both Mobile App and Web versions .

  • Master data maintenance of Dealer and user data .

  • Tracking of physical location of marketing field staff through GPS.

  • Offline/Online reports to Head of Marketing department for quick health check .

Benefits

  • Manager can view customer visits made by sales team .

  • Marketing officer's visits are automatically recorded and he need not submmit TA, DA bills .

  • Management can track the movement of marketing officers through GPS.

  • Manager can contact his team members at a time.

  • Manager can send bulk or individual messages to his team members through mobile app.